PEARTREE

Client: PEARTREE

Services: Website Design & Build

Year: 2021

PEARTREE are a family-run collective with combined expertise in auctions, furniture and restoration, and a shared passion for timeless aesthetics and responsible consumption. Their furniture collections are made up of well-designed, well-constructed pieces of furniture reconditioned to last a lifetime, and beyond. I was commissioned to design and build a custom website to sell their collections and expand the PEARTREE family.

"Helena is a real breath of fresh air. We had very little idea of what our fledgling business might look like when we first approached her and she has taken our passion and vision and created a differentiated, contemporary brand. Aside from her creativity and energy, I have been very impressed with her efficiency and attention to detail. Above all, Helena is an absolute joy to work with, I couldn't recommend her more highly."

–  Flora Scott, Co-founder of PEARTREE

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Full custom website build, including logo and brand assets

Brought onto the PEARTREE team early on, I was...

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My approach

Scroll on to find out more about my process

and the design development

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Design

Consultancy

Concept

Development

Website

Design & Build

Branding &

Visual Identity

01 THE CHALLENGE

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Preliminary designs ideas

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Final logo design

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02 
DEVELOPMENT

Preliminary designs ideas

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Final logo design

03 THE 
OUTCOME

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Work in progress designs

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