100 Stories

Client: Personal Project

Services: Concept Development, Website Design & Build,  Branding & Visual Identity

Year: 2019-2021

A growing community, which promotes open discussion to normalise the cancer conversation.


What started as a design project quickly turned into a beautiful book that wove together the stories of 100 people who have experienced cancer in some way. But it became apparent that there was more still to be done. As stories were shared, the conversation grew until it became a community of voices, all working together for one shared purpose – to normalise speaking about cancer. For too long, society has created shame around the illness. But not anymore.

We are breaking that apart, telling people it’s okay to talk, to share, to connect.


Today, the 100 Stories community contains many hundreds of voices, and is constantly growing as the momentum continues. As well as the 100 Stories Book, there is now the 100+ Podcast, the 100 Stories Blog, and a thriving internet community. It has become a platform that facilitates the sharing of stories, working to make people feel less alone.


Stories are what connect us.


Especially stories where we share our vulnerabilities and speak openly about experiences. For too long, society has created shame around illness. But with advances in medicine, more people are living with, and through, various illnesses than ever before. Some people ‘thrive’, some people ‘struggle’, but mostly it’s a mixture of all of these things. There is no one correct experience. Like life itself, it is nuanced and multi-faceted.

The 100 Stories book is about cancer. But it’s also so much more than that. It’s about talking, sharing and connecting, and doing so through adversity, but also in spite of it. It’s about feeling less alone, no matter what life throws at you. It’s about listening and learning, and creating a world where people feel comfortable to share what they’ve been through, without fear of judgement.

This book works to dispel the myth that people must suffer in silence. Gone are the days when people with cancer, or any illness, have to hide away in shame. This book gives permission for everyone to feel whatever they are feeling, and speak about it openly.

In sharing stories, we find connection. This book contains 100 stories, contributed by 100 different people who have had experiences with cancer.


Each story is accompanied by an image of the person who wrote it, created with the Cancer On Board symbol. Flick through the book to see the images become clearer as the stories get longer, providing a visual representation of the length of story told. The stories are moving, hopeful and authentic. No two stories are alike, just as no two people are alike. But they move towards the same goal: sharing and connecting.

In its essence, this book is about opening up the conversation around cancer, interweaving individual experiences with a shared goal. Maybe you’ll relate to the subject area on a personal level – 1 in 2 people will get cancer, which means it will reach us all in some way. You can read it as a passive observer, listening and learning. But maybe you’ll find inspiration through these 100 stories to join the conversation too. There is always room for more voices. This is only the beginning.

Find out more 100storiesbook.com

"This revelatory, moving and ingeniously structured book will make readers think and become readier to talk about cancer, a subject that is, for many, still wrapped in silence. It is a book for anyone whose life has been affected by the disease directly or indirectly – a book, in other words, for everyone.”

– Kate Kellaway, The Observer Critic